Because games are competitive, players have an incentive to come up with strategies that can defeat the dominant meta.
A tension exists between mastering the current dominant meta and searching for a new one.
The tension between allocating resources towards mastering the current meta and finding a new one can be analysed within the framework of the explore exploit problem.
Dick Fosbury is a famous high-jump athlete who pioneered a new method of getting over the bar - rather than jumping over the bar face first, he would jump over backwards and arch his back to clear the bar.
This technique gave him a mechanical advantage by lowering his centre of gravity.
Dick Fosbury developed this technique because he was an underdog - he would struggle to qualify for high school track meets using the face-first technique.